How did you attract/address your audience?
Mise en scene; the props used certainly do appeal to the teenage community within the UK. The clothing such as
hats,
hoodies, and
baggy clothing certainly do interact with the youth despite it being stereotypical. As soon as a elder man or women see a youth thats wearing a hat and hoodie, they suddenly assume they're up to no good. However, this is usually false as its simply what typical teenagers wear from the "ghetto".
Actors; our main actor is a 17 year old from east London. Him being mature teenager and young adults appeals to both the teenage world and adult world of the targetted audience. The struggle he witnesses may be the same or similar to those whom also witnessed similar experiences from first person point of view. Therefore, the audience are able to put their self into the actors 'shoes' to understand the movie which also has an emotional side.
Storyline; A 17 year old from the ghetto sides of East London who witnesses struggle from an early age. Living with his mother, he had no male role model as the father had left after being an heroine addict. The mothers only mission was to provide a good life to her son without him getting gin to trouble. As a result our main actor had deprived primary socialisation years. Constantly facing eviction letters, and the mother working 3 jobs, he had to find a way to survive. He also found a part-time job, as things were getting better…things got worst as it ever been. His best friend was a victim of a knife attack by a rival gang member that mistook him for another youngster from the same area. Our main actor was left traumatised. Trying to find legal ways to survive, he took on what his best friend loved doing…boxing. Being an amateur, and sparing with the clubs best boxer, he takes on some heavy blows in which he reminisces the memories. This enables him to take on the clubs greatest as he releases his anger. He takes on his first steps to reaching success.
"The pain won't last but the memories will"
Genre&Location; the genre is drama, crime and action. There would also be some parts that are funny which consists of a character thats personality is simply cheering. Our genre does appeal to the teenagers as they could relate to this, real life events. The location is in a ghetto urban area of East London. Partly having some of the highest crime rates in the area, many local youths would relate also from north and south London. In the Uk, wherever you are, someone would always dislike you if you're reaching success. Therefore teens from all over the Uk could have a sense and understanding of the movie.

From our feedback from the rough cut, despite us not being finished with editing and the full movie, we had got some feedback for the sound effects that were used. The sounds were too loud which didn't go with the force of the punch seen. It also seemed to be exaggerated, therefore, to give it that realistic effect we decided to decrease the volume of the sound effects used, in which the outcome was much better. We didn't complete our rough cut. We didn't film our final flashback scene, no edits whats so ever including colour grades. Therefore, we couldn't get much feedback as it wasn't a completed rough cut with a missing scene. However, the first scene was too long. As a result we decreased the time by 2-3 seconds.

We have reached our audience through Twitter, FaceBook and Youtube. The movie was specially viewed at the cinema aimed at students. From the feedbacks we got, it was a huge success. This tells us that we have met our target audience who interacted with the movie.